Xeos developed a new product that reduces the risk of resurgery. An enormous win for both surgeon and patient. But as a brand-new player in international medtech, how do you make your value clear to the market? And from which focus do you start? Your end product or the technology?

We guided Xeos from value proposition to tagline, based on an international research project. This resulted in a unique claim with a solid foundation, because Xeos is precisely where it matters. After this strategic phase, we went to work to support Xeos with practical sales enablement – and marketing deliverables: we created a crisp brochure, an interactive website with beautiful renders and a sales presentation that draws the end user into the Xeos story. And stay tuned, because more will follow…