Barco is a world-leading expert in Control Rooms solutions. They had a solid product offering, but they wanted to make their value propositions more specific for different industries.

Our team conducted a thorough analysis of Control Rooms’ competitors, market trends, and customer needs to identify areas of opportunity. We developed a messaging framework that clearly articulated their strengths and created a value proposition that spoke directly to the needs of potential customers.
To support this, we developed a comprehensive content marketing strategy that included blog posts, e-books, and videos.

Barco was able to differentiate itself even more from their competitors in the control rooms market.