DHL is a tremendously strong brand. And we got to help showcase that. By not only highlighting the company’s operational excellence, because most people already know that. But by also emphasizing the other aspects of DHL. For example, did you know that DHL is a huge frontrunner in sustainability? Or that they have unique programs to train their employees and help shape their careers? Or that they are also firmly rooted in the neighborhoods where they operate?
Indeed, a wonderful organisation with many facets. So we highlight those with a reasoned message house and a strong content approach. Because DHL connects lives.