Sales, marketing & communications all want the same thing: growth.

Companies aim to win customers with stories that ring true. Governments want to connect with citizens through trust and engagement. In both cases, it’s not the loose message that matters, but the experience that stays with people.

And yet… too often, sales, marketing, promotion, and communication operate in silos. While the outside world asks for exactly the opposite: one clear, recognizable story that truly resonates.

At Umbau, we like to look beyond our own walls. That’s why we created Side by Side: bringing those worlds together. Literally. On our sofa. Three voices, each sharing their battles and their wins:
- A start-up to make a bold entrance.
- An international player striving to create one consistent brand feeling across borders.
- A public organization working to earn trust and engagement from citizens.

What happens when closing meets branding? When lead generation crosses paths with community engagement? When pitch and purpose come together? You’ll discover it at Side by Side: an evening full of collisions, eye-openers, and those unmistakable aha-moments.

Side By Side event / Thursday 23 October 2025 / 6:30 PM / Umbau - Mechelen